Research 🤝 Texting
As you know, reaching young people to take polls and answer surveys can be challenging. They move often, change their phone numbers and good luck getting your call picked up. Yes, this is a challenge but we see it as an opportunity.
Good Fight Political has designed and executed texting programs to collect reactions from younger voters that offer critical insight into messaging. Here are some takeaways that have helped our polling and research clients break through to younger voters:
1. Validate your data at first touch. A cell phone number may no longer belong to the voter you’re trying to reach. Good Fight Political crafts scripts that are conversational and validates name and location of the voter so we’re collecting data on the right person and not some Republican who now happens to have that cell phone number.
2. Write personal message, not a billboard. Your tone should align with the medium and texting is a very personal way to contact out to voters. Scripts should sound human, include the name of a sender along with the organization name. And if voters reply asking for more details about the organization, we reply to them with accurate information to build credibility and boost response rates. With a fully managed texting campaign, Good Fight Political replies with personalized responses and treats every voter respectfully.
3. Chase, chase, chase. Reaching your goal response rate often hinges on multiple rounds of contact. Effective texting research campaigns follow up with modified scripts to gather responses and meet your goals.
Are you looking to gather insights to inform your campaign, IE or research project? Good Fight Political is your partner in developing, executing and analyzing a survey over SMS.
